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RFID applications in anti-counterfeiting

Anti-Counterfeiting

Uncover how RFID is leading the charge against counterfeit goods. Check out how Linus Solutions helps our customers with customizable RFID products to provide a robust solution in authenticating products, combating illicit trade, and protecting brand integrity.

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Case Study on RFID Application for Anti-Counterfeiting

Background & Challenges

Our client was a fashion retail store focusing on trading and sales of limited edition and designer shoes. the company aimed to bolster its anti-counterfeiting measures. The challenges included the proliferation of counterfeit products in the market, leading to customer distrust and revenue loss.

Our Approach

  • Held conversations to understand our client's current process to label each pair of shoes to keep the authenticity of shoes and prevent fraud/theft 

  • Affixed RFID tags, featuring advanced security features, including encrypted information and tamper-evident technology

  • Assisted our client in developing an educational campaign to inform consumers about the new RFID-enabled authentication system

Results

  • Led to a near 100% reduction in fake returned items from customers

  • Our products also prevent employees from replacing authentic shoes with fake ones during the inventory restocking process.

  • The RFID-enabled authentication system provided real-time verification at point-of-sale, allowing staff to instantly confirm the authenticity

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